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Advertising

Google Ads Services for Leads, Sales and Business Growth

When people use Google to search for a product or service your business has a chance to connect with them at the time. Our Google Ads services help you reach the people, control how much you spend on campaigns and bring potential customers to your website. Digital Pulse Solutions works with businesses to plan campaigns based on their offers, the areas they want to target and their sales goals while keeping an eye on the results regularly.

Illustrative interface—not client data.

Advertising

Advertising That Fits Your Business Goals

Each business has needs when it comes to advertising. A coaching school may want inquiries about admissions, a service provider may need more phone calls and an online store may want more orders.

Your advertising campaign should match what your business really needs.

  • Keyword research based on what potential customers search for.
  • Campaign setup and location targeting.
  • Ad headlines, descriptions, and calls to action.
  • Budget planning and bidding settings.
  • Conversion tracking for calls, forms, and sales where applicable.
  • Regular campaign reviews and performance reporting.

See it in motion

Google Ads Services at a glance

Visuals for Google Ads Services, graded in the Digital Pulse palette. Move your cursor over a visual to explore it.

Search and performance data at a glance
3D laptop showing a search ad and campaign dashboard with tiles for targeting, clicks, budget and conversions
Ads tied to real conversions
Advertising

What Is Included in Our Google Ads Services?

Creating an advertisement is one part of running a campaign. The words you choose, the people you target, the page you send visitors to and how you measure success all impact how well the campaign works.

Interactive Delivery PathGoogle Ads Services Architecture & Roadmap
Phase 01 of 04
Phase 01

Discovery & Planning

Requirements, scope alignment, and target architecture. Highlights: Keyword Research, Campaign Setup.

Keyword Research Campaign Setup
Included In Your Scope:
What we do

What Is Included in Our Google Ads Services?

Our Google Ads management Services can include the following activities, based on your needs.

01 / 07
Service 01CORE SYSTEM
Foundation

Keyword Research

We find the search terms related to your products and services. We also look at what people’re searching for and use negative keywords to avoid traffic that is not relevant.

Service 02CUSTOM ARCHITECTURE
Tailored Logic

Campaign Setup

We set up campaigns according to your services, where you want to reach and your advertising goals. The setup may include campaign types, ad groups, keywords, budgets and how you bid.

Service 03USER EXPERIENCE
Interactive UX

Ad Copywriting

Your advertisement must explain what you offer without making promises you can’t keep. We help create ad copy that shows your services, the benefits and what to do next.

Service 04MOBILE OPTIMIZATION
Cross-Device

Budget Management

Advertising costs can be different depending on the industry and location. We look at how much you spend and how well the campaigns are doing to figure out if you need to change your budget.

Service 07CAMPAIGN FUNNEL
High Conversion

Performance Reporting

Reports help you understand how much you spent, how many actions happened and what areas need attention.

Included Scope & Features:
Reporting can include clicks, cost per click, conversions and cost per conversion depending on how your campaign’s set up.
Advertising

Google Ads Services for Businesses Across India

Different businesses need advertising plans.

Startups

Test if there is interest in a product or service and find out which searches bring in people who might buy.

Local businesses

Advertise in cities or areas where you operate.

E-commerce stores

Promote products. Track online sales.

Educational institutes

Get inquiries about courses and admissions based on the rules for ads.

B2B businesses

Reach companies that are looking for business services or solutions.

Professional service providers

Connect with people who need your help.

How we work

What Our Google Ads Agency Service Involves

Working with a Google Ads agency should begin with a plan not with a set of ads that don’t have a clear reason.

01

Discuss Your Needs

We learn about your business, who you want to reach, what you offer and what you want your ads to do. If you already run ads the data from those ads can help us understand what to do.

02

Research and Prepare

We look at the search terms people use, plan how the campaign will work and find the targeting options. We talk about the budget. What we will track before we start.

03

Set Up Your Campaigns

We create the ads, keywords, settings and the pages people go to. We also check for tracking and any rules that need to be followed.

04

Review Campaign Performance

After the campaign starts we look at the data to see if there is traffic that’s not useful, how money is spent and if there are any issues with conversions or how the campaign is set up.

05

Make Changes

We look at the data and make changes to the campaign. The changes depend on the results, not on what we think might work.

06

Share the Results

You get the reports about your campaign activity. How it is doing. You also get information about what might need attention in the review period.

Advertising

What Affects Your Google Ads Results?

Before you spend money on ads, think about the things that can affect how well your ads work.

01

Your budget

Your budget decides how traffic you can test but more money doesn’t always mean more leads.

02

Your keywords

Searching for words that’re too broad or not related can waste your budget without finding the right people.

03

Your advertisement

The message should match what people are looking for and explain what you offer clearly.

04

Your landing page

Visitors should find what the ad promised and know how to contact you or make a purchase.

05

Your conversion tracking

If you track the things your campaign might look better or worse than it really is.

06

Your follow-up

For businesses that get leads quick responses and good sales follow-up can change how many leads become customers.

Advertising

Google Ads Campaigns for Different Advertising Needs

Different advertising formats serve different purposes. The right choice depends on what you sell, how customers find you, and what you want your advertising to achieve.

We can talk about which types of campaigns are best for your business before you decide how much to spend.

01

Search Ads

Search ads show when people search for something related to your products or services. These campaigns can be good for businesses looking for inquiries, phone calls, bookings or sales.

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Why choose Digital Pulse Solutions?

Choosing a Google Ads Company

Hiring a Google Ads company should make your advertising easier to understand and manage. Before choosing a provider you should know what they will do, how they will measure results and who will have access to your account.

Digital Pulse Solutions plans campaigns around your business needs. We look at the services you offer the people you want to reach your budget and the actions you want people to take after they see an ad.

Why Choose Digital Pulse Solutions // 5 Specifications
PROJECT DOSSIER // DPS-GOOGLE-ADS-SERVI
01SPEC-01

Products or services

What products or services you want to advertise.

02SPEC-02

Target locations

Which areas you want to target.

03SPEC-03

Budget

How your advertising budget will be used.

04SPEC-04

Tracking

What actions you want to track.

05SPEC-05

Management and reports

What campaign management and reports will include.

Digital Pulse Solutions5 Core Specifications
Jump to Card:
What you get

What Is Included in Our Google Ads Services?

Our Google Ads management Services can include the following activities, based on your needs.

Keyword research
Campaign setup
Ad copywriting
Budget management
Conversion tracking
Campaign monitoring
Performance reporting
How we measure

How to Check Google Ads Results

Reporting can include the following depending on how your campaign is set up.

01

Clicks

02

Cost per click

03

Conversions

04

Cost per conversion

Frequently asked questions

Google Ads Services: Common Questions

Answers about scope, process, and results.

Get in touch
01

What do Google Ads services include?

They can include keyword research, campaign setup, ad writing, budget control, targeting, tracking conversions improving performance and reporting on results. The exact work depends on what your business needs and the agreement you have.

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Need Google Ads services in India? Digital Pulse Solutions can help manage campaigns, reach customers, and track results. Contact us today to get started!

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