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Social Media Marketing services

Social Media Marketing Services That Help Your Business Grow

Social media is where your customers find brands do research ask questions and make purchasing decisions. Digital Pulse Solutions creates a presence for your company on the social media platforms your audiences are on. With our Social Media Marketing services we deliver content, reliable communication, strategic campaigns and quantifiable business objectives that turn social media into business success.

Illustrative interface—not client data.

Build a stronger social presence

Establish A More Solid Brand Presence In Social Media

Just having an Instagram, Facebook or LinkedIn business profile is only the beginning. Your social presence needs to have a goal, content that speaks to your target market and a strategy for converting a following into action.

As your media marketing partner we help you to reach the right people with your brand messages. We assist with a content plan and complete advertising management.

As a Social Media Marketing agency for firms in India, Digital Pulse Solutions can assist you in reaching your objectives:

  • Increasing brand awareness among audiences.
  • Building trust through consistent content.
  • Encouraging comments, shares, saves and enquiries.
  • Promoting products, services, offers and business updates.
  • Producing enquiries using organic and paid campaigns.
  • Knowing what content and campaigns really warrant an investment.

The right plan depends on your business, who you sell to how much you want to spend and what your goalset. An ecommerce brand will want product sales than a service-based provider for example. We match the plan to what your business needs.

See it in motion

Social media campaigns and content

Visuals for our Social Media Marketing work, graded in the Digital Pulse palette. Move your cursor over a visual to explore it.

Growth you can see in the numbers
Creative that earns reactions
3D phone showing a social post with tiles for likes, comments, followers and reels
Content your audience saves
What the service includes

What Are Social Media Marketing Services?

Social Media Marketing Services comprise strategizing, creating, publishing, promoting and analyzing content on media platforms to meet business objectives.

Engagement RoadmapSocial Media Framework & Scope
Phase 01 of 04
Phase 01

Discovery & Planning

Requirements, scope alignment, and target architecture. Highlights: Content planning: What to publish, when to publish it and why it matters., Content creation: Developing content for covers, stills, videos, captions and formats for platforms..

Content planning: What to publish, when to publish it and why it matters. Content creation: Developing content for covers, stills, videos, captions and formats for platforms.
Included In Your Scope:
Our Social Media Marketing Services

Our Social Media Marketing Services

We align our services with your business activities from brand presence to dedicated conversion campaigns.

01 / 07
Service 01CORE SYSTEM
Foundation

Social Media. Planning

Having a plan is what really delivers your social media activity purpose. We assist you in creating the plan based on your customer, brand positioning, content pillars and objectives.

Included Scope & Features:
Reviewing your social media presence.Defining campaign objectives and audience segments.Selecting social platforms.Establishing content themes and publishing priorities.Planning campaigns around business activities.
Service 02CUSTOM ARCHITECTURE
Tailored Logic

Content Creation and Publishing

Content must have an 'hook' to make people want to stop scrolling! It could answer a question, showcase a service break down the benefit tell a customer story or feature a product.

Included Scope & Features:
posts, carousels and branded creatives.Reels and short-form video concepts.Captions, post descriptions. Calls to action.Educational, promotional and engagement-focused content.Monthly content. Publishing schedules.The mix should be based on your audience interests and commercial objectives. Not just a means to repeat the same promotional message.
Service 03USER EXPERIENCE
Interactive UX

Social Media Management Services

Continual communication doesn't mean one post every often. Using Social Media management services businesses can keep everything organized keep content churning and pay attention to engagement.

Included Scope & Features:
Scheduling and publishing approved content.Maintaining consistency in brand messaging.Monitoring comments, messages and post interactions.Identifying recurring questions or audience concerns.Coordinating content. Campaign changes.Reviewing performance to guide planning.Response procedures customer support and escalation protocols should be agreed in advance to ensure customers are given responses and key questions are directed to the appropriate individual.
Service 04MOBILE OPTIMIZATION
Cross-Device

Paid Social Media Advertising

Organic activity is helpful in terms of building a presence whereas advertising can give you supplementary reach that feeds into your specific conversion goals.

Included Scope & Features:
Campaign objective and audience planning.Ad. Creative recommendations.Audience and placement selection.Budget. Campaign setup.Lead generation, website traffic or sales campaigns.Performance. Optimization.Retargeting strategies where suitable and permitted.The Social Media Marketing agency should measure a campaign based on the metrics that're appropriate to the goal. For example the lead generation campaign must be measured in terms of quality of the lead and cost per lead not in terms of impressions or clicks.Results: Performance advertising results will vary depending on offer, audience, competitors, landing page, creative and the budget. Results cannot be guaranteed.
Service 07CAMPAIGN FUNNEL
High Conversion

Social Media Analytics and Reporting

Get the insights into the reportings that show you whats working how the budget is being spent and what needs to change.

Included Scope & Features:
Reach and impressions.Engagement rate and content interactions.Video. Watch time.Profile visits and website clicks.Leads, conversions and cost per result.Campaign. Roas if reliable revenue is trackable.We're doing all these things to help us make decisions. When it reports it should clarify what occurred and what the subsequent recommended action should be – not give a set of numbers.
Social media marketing for different business types

Social Media Marketing for Different Business Types

We suggest three pages; the way a business shows itself and gets customers.

Startups and New Businesses

Create your message about your brand start your offer explain why it matters and try content to see what people like. Early campaigns should be for learning not for spending money.

Small and Local Business

Promote your services answer customer questions and share deals and things that get people to ask. Content that talks about where you're can be good if your customer is nearby.

Ecommerce and Product Brands

Show what your products do share how they are used answer questions about buying and send people to the pages. Having the way to track sales and an easy checkout is important for selling.

B2B and Professional Services

Give information make things easier to understand answer questions and get conversations. Use LinkedIn and other places that are right for your customers.

Our Social Media Marketing Process

Our Social Media Marketing Process

A defined process helps link planning, publishing and evaluating performance. This can be tailored to your business. Agreed needs.

01

Business. Initial review

We define what your business provides who your target audience is, what you've already implemented and what you want social media to do for your business. Review profiles and campaigns when access and data are available.

02

Audience and platform planning

We find the people we want to reach pick the places to talk to them and decide if our campaign is about making them know us getting them to talk getting them to ask questions getting them to visit the website or getting them to buy something.

03

Campaign calendar

We plan what to talk about, how to talk, when to post and what chances we have to promote. We use paid promotion where it makes sense for the goals and fits the budget.

04

Content preparation and approval

Content and campaign materials are ready to look at. Your thoughts help us make sure the messages, offers, product details and company pictures are right before they go live.

05

Publishing and campaign management

The content that is approved is put out on time and active campaigns are watched closely within the set limits.

06

Measurement and ongoing improvement

We check how well we did against the goals we set. Results help us change the content the people we target the pictures and the campaigns when it makes sense.

Benefits of a planned social media strategy

Benefits of a Planned Social Media Strategy

Social media will be more effective if it is part of a broader business strategy. Some of the advantages you can reasonably expect to aim for include.

These advantages are subject to your implementation and the market you're targeting. You shouldn't compare media to simply other channels, like search, email marketing or your own site.

01

Reach a relevant audience

Point your content and campaigns at people who have relevant interests, needs or professional roles that your offer meets.

02

Build customer relationships

Provide clear and concise responses to FAQs offering helpful information and simplifying your offers.

03

Support lead generation and sales

Link related content with offers, landing pages and track actions.

04

Maintain a consistent brand presence

Don't post on the fly or run campaigns rely on a pre-planned publishing calendar.

05

Make better marketing decisions

Analyze campaign and content data and insights to evaluate performance and derive trends and knowledge.

Social Media Platforms We Can Help You Focus On

Platform Strategies Tailored to Your Growth Stage

We determine which platforms are worth prioritizing according to your target audience, content capabilities and business goals.

01

Instagram Marketing

By displaying their products sharing videos providing behind-the-scenes insights demonstrating their services and establishing a visual identity businesses can make use of Instagram to showcase their products. Reels, Stories, carousel and collaborations with creators can be leveraged through steps of the customer journey.

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Why choose Digital Pulse Solutions?

Why Choose Digital Pulse Solutions?

Choosing a marketing partner starts by picking a methodology that fits your company, your customers and where you want to go.

Why Choose Digital Pulse Solutions // 5 Specifications
PROJECT DOSSIER // DPS-SOCIAL
01SPEC-01

A Plan with Your Business Objectives at the Center

Your plan for media should match what you sell, to who you sell it to and what you want people to do next. A company starting a brand will have a plan to a company that is getting questions.

02SPEC-02

Content With a Specific Purpose

Make sure every piece of content has a reason – this might be to explain a service answer a question that your customer might have promote a product or get an enquiry. This helps your posts match your goals.

03SPEC-03

Paid Activities Working in Tandem

Organic and paid advertising work together. How much of each depends on your budget, your audience, your offer and what your campaign wants not on a set amount of organic to paid.

04SPEC-04

A Focus on Measures of Performance

It can be helpful to look at reach and engagement reports but these might not tell the whole story. If you can track reports could include website activity, questions, quality of leads and sales.

05SPEC-05

Clear Scope and Expectations

Agree on what will be done what you will get, how to review, how to give feedback and how to measure. This will give you an idea of what's involved and how it will be measured.

Digital Pulse Solutions5 Core Specifications
Jump to Card:
What will you get?

What Will You Get From Our Social Media Marketing Company?

The things we give you will change depending on the places we use how often we post, what the campaign needs are and how much management is asked for before we start.

A service plan may include:

Set the scope before we start

Before we start say how many posts you want, how many places you want to use how many changes to the creative work are expected and how many videos will be given. Also say how often you want reports and what you expect from managing ads. Also mention if the money for ads, money for people who help, pictures, videos and other tools are included or charged separately.

It also helps you look at the offers better and know what your business will get.

Strategy and planning
Objectives, audience, platform priorities and content direction
Content calendar
Planned topics, formats and publishing schedule
Creative content
Agreed posts, captions, graphics or video assets
Account management
Publishing and profile tasks within scope
Advertising management
Agreed campaign setup, monitoring and optimization
Performance reporting
Relevant metrics, observations and next steps
Communication and approvals
Review arrangements, feedback and coordination
Social Media Analytics and Reporting

Social Media Analytics and Reporting

Depending on the platforms and tracking setup reports may cover:

01

Reach and impressions

Depending on the platforms and tracking setup reports may cover:

02

Engagement rate and content interactions

Depending on the platforms and tracking setup reports may cover:

03

Video Watch time.

Depending on the platforms and tracking setup reports may cover:

04

Profile visits and website clicks

Depending on the platforms and tracking setup reports may cover:

05

Leads, conversions and cost per result

Depending on the platforms and tracking setup reports may cover:

06

Campaign Roas if reliable revenue is trackable.

Depending on the platforms and tracking setup reports may cover:

We're doing all these things to help us make decisions. When it reports it should clarify what occurred and what the subsequent recommended action should be – not give a set of numbers.

Frequently asked questions

Social Media Marketing Services: Common Questions

Learn about planning, content, management, advertising and results.

Get a Social Media Marketing Strategy
01

What do Social Media Marketing services include?

Social Media Marketing services can include planning, calendars, posting and video making, publishing, managing accounts paid ads talking with people and checking results. What is included depends on the plan you choose.

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Start with your social media goals

Get a Social Media Marketing Strategy

Digital Pulse Solutions creates a presence for your company on the social media platforms your audiences are on. We deliver content, reliable communication, strategic campaigns and quantifiable business objectives.

Strategy based on your business Agreed scope and expectations

Get a Social Media Marketing Strategy

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